Magicpin, India's largest offline discovery and savings app, has launched the “Abki baar 40% paar” campaign for Election 2024, offering up to 40% discounts at over 1,000 food restaurants, local eateries, and fashion outlets in Delhi-NCR on voting day.
This initiative aims to encourage voter participation by rewarding them with significant savings.
To avail of these discounts, voters need to show their inked finger at participating offline stores, including popular chains like Subway, Barista, Wow Momo, Cafe Delhi Heights, Berco’s, BTW, The Waffle Co., Café Coffee Day, and La Pino'z Pizza, along with fashion brands like Puma, Indian Terrain, U.S. Polo Assn., and Allen Solly.
Magicpin has also introduced a social media campaign, "Show the Finger," to eliminate extra delivery charges on food orders, further incentivizing voter participation.
Anshoo Sharma, CEO & Co-founder of magicpin, stated, “We are excited to launch the ‘Show the Finger’ campaign with our partner merchants to offer free food delivery and significant in-store savings.
Our ‘Abki Baar 40% paar’ initiative not only encourages democratic participation but also supports local businesses by boosting sales and footfall.
"We believe in fostering a community that values both civic duty and local retailers", he said.
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