Muthoot Pappachan Group (MPG), a prominent Indian business conglomerate with a 137-year-old legacy, announced Shah Rukh Khan as its brand ambassador on Wednesday.
Known as Muthoot Blue, the group aims to enhance its brand presence and connect with a diverse audience across India through this strategic collaboration.
Thomas John Muthoot, Chairman of Muthoot Pappachan Group, said that Shah Rukh Khan not only brings star power but also embodies humility and self-made success, aligning with the group's core values.
Khan's journey reflects MPG's commitment to making financial services accessible nationwide, empowering individuals to realise their dreams, he said.
In his role as brand ambassador, Khan will feature in MPG's campaigns, promoting various financial products and services across multiple channels.
These campaigns aim to highlight MPG's mission of revolutionising access to financial services and streamlining convenience for all.
“Joining the esteemed Muthoot Pappachan Group as their brand ambassador is an exciting step. With a century-long legacy, MPG has immensely contributed to India’s financial landscape. I look forward to inspiring individuals across the country to dream big as MPG turns those dreams into reality with their easily accessible bouquet of products,” Shah Rukh Khan said.
MPG's CEO, Shaji Varghese, highlighted Khan's appeal to the target audience as an ordinary individual who achieved extraordinary success, resonating with customers across age groups and inspiring them to pursue their aspirations.
As the promoter of leading NBFCs in India, including Muthoot FinCorp Limited, Muthoot Microfin Limited, Muthoot Capital Services Limited, and Muthoot Housing Finance Company Limited, Muthoot Pappachan Group aims to foster financial inclusion for all.
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