British Prime Minister Rishi Sunak launched his campaign with an early morning visit to a distribution center in eastern England, marking the penultimate day before polling day on Thursday.
Urging voters to avoid "regrettable decisions," Sunak cautioned against granting a "supermajority" to Labour under Keir Starmer, as polls indicate a strong lead for the opposition.
The Conservative leader and Starmer are crisscrossing the UK in a final bid to sway undecided voters, highlighting stark policy differences amid predictions of a potential Labour landslide.
Sunak's campaign pivots on tax hikes and migration concerns under Labour rule, warning of unchecked governance and fiscal impacts.
"In these final 48 hours, prevent a Labour supermajority that spells higher taxes," Sunak emphasised, framing the election as pivotal for economic policies and national security.
Sunak maintained his commitment to tax cuts, pension protection, and border security, challenging the perception of an inevitable Labour victory as forecasted by polling experts.
Meanwhile, Starmer countered with a message of every vote counting and the need for a strong mandate to overhaul a perceived broken system after 13 years of Tory rule.
The Labour leader advocated for economic growth through planning reforms and skills development, disputing Conservative claims of across-the-board tax hikes.
As both leaders intensify their campaigns ahead of Thursday's vote, the electorate faces a critical choice that could reshape UK policies and governance post-election.