Nykaa Fashion's ‘Stay Stylish’ Campaign Makes Style Icons Ask “Where is your outfit from?”
Have you ever imagined Janhvi Kapoor causing a stir on set, halting a shoot just to inquire about an assistant director’s outfit? And then there’s Kusha Kapila, amidst the chaos of an emergency room, her neck cradled in a brace, yet her concern lies not with her own situation but with another patient’s cute dress. These unexpected twists are all thanks to Nykaa Fashion’s latest campaign ‘Stay Stylish’. With styles that even celebrities and influencers can’t help but admire, Nykaa Fashion ensures you’ll be asked, ‘Where did you get that outfit from?’.
Drawing inspiration from moments of reverse fangirling, this campaign highlights the undeniable truth: when you look good, it’s Nykaa Fashion.
Whether you’re preparing for a parent-teacher meeting, planning a night out with friends, or celebrating a well-deserved promotion, Nykaa Fashion is your ultimate destination. Nykaa Fashion has you covered for all the moments you want to stand out and leave a fashionable impression. With Nykaa Fashion, turning heads is synonymous with impeccable style.
Commenting on the campaign, Nihir Parikh, CEO, NykaaFashion.com said, “At Nykaa Fashion, style isn’t just a choice— it’s our passion. We’re dedicated to keeping our consumers stylish, every step of the way. Our expert team understands the pulse of trends and styles that resonate with our consumers, ensuring that staying stylish is as effortless as it can be. With a curated collection from 650+ international brands and beloved homegrown favourites, we've got everything one needs to stay ahead in the fashion game.”
As part of the campaign’s debut digital film, Janhvi is deeply engrossed in a chilling horror sequence when she abruptly brings the shoot to a standstill. What captures her attention amidst the eerie atmosphere? Nykaa Fashion’s outfit on the Assistant Director. She couldn’t resist her question— Where’s your outfit from? In a twist of fate, a hair-raising moment turns into an unexpected fan-girl encounter.
Nykaa Fashion is one of the fastest-growing fashion platforms in India with over 3200 brands across Women, Men, Kids, Luxe, and Home categories to appeal to every consumer. Nykaa Fashion has built a strong portfolio of in-house labels— Nykd, Gajra Gang, MIXT, Pipa Bella, Azai, Nyri, Twenty Dresses, Likha, RSVP, Kica Activewear, Twig & Twine, Gloot, and IYKYK.
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