Prime Minister Narendra Modi will launch the 'Swasth Nari, Sashakt Parivar Abhiyaan' along with the 8th Poshan Maah on September 17, marking a significant step towards strengthening healthcare and nutrition services for women, adolescent girls and children across India.
The initiative is being jointly led by the Ministry of Health & Family Welfare (MoHFW) and the Ministry of Women & Child Development (MoWCD), underlining their shared commitment to women’s and children’s health and nutrition.
While MoHFW will anchor the delivery of preventive, promotive and curative health services through health camps and facilities nationwide, MoWCD will integrate Poshan Maah activities with the campaign.
It will also mobilise women and adolescent girls through Anganwadi centres and lead large-scale nutrition counselling and recipe demonstrations.
Together, the two ministries will also conduct awareness drives on anaemia prevention, balanced diets and menstrual hygiene, ensuring that the health and nutrition needs of women and adolescent girls are addressed in a holistic and convergent manner.
The Swasth Nari, Sashakt Parivar Abhiyaan seeks to advance the Prime Minister’s vision of Health, Poshan (Nutrition), Fitness and a Viksit Bharat by 2047.
The nationwide intensified campaign will provide women-centric preventive, promotive and curative health services at the community level.
It will strengthen screening, early detection and treatment linkages for non-communicable diseases, anaemia, tuberculosis and sickle cell disease, while also promoting maternal, child and adolescent health through antenatal care, immunisation, nutrition, menstrual hygiene and mental health awareness activities.
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The campaign also aims to mobilise communities towards healthy lifestyle practices, with a particular emphasis on obesity prevention, improved nutrition and voluntary blood donation.
In a post on X, Health & Family Welfare Minister JP Nadda said the purpose of the initiative was to strengthen healthcare services for women and children across India, ensuring better access to quality care and increased awareness.
He appealed to private hospitals and healthcare stakeholders to come forward and become integral partners in this Jan Bhagidaari Abhiyaan.
The campaign will run from September 17 to October 2 at Ayushman Arogya Mandirs, Community Health Centres (CHCs), District Hospitals and other government health facilities nationwide.
More than one lakh health camps will be organised, making it the largest-ever health outreach for women and children in the country.
Daily health camps will be held in all government health facilities, with public representatives including Central and State Ministers, MPs and other leaders joining the campaign.
Community mobilisation at the grassroots level will be spearheaded by ASHAs, ANMs, Anganwadi workers, SHGs, PRIs, urban local bodies, MY Bharat volunteers and youth groups.
Specialist services in Gynaecology, Paediatrics, Eye, ENT, Dental, Dermatology and Psychiatry will be mobilised through Medical Colleges, District Hospitals, Central Government institutions and private hospitals.
Central institutions such as AIIMS, Defence and Railway hospitals, ESIC hospitals, CGHS centres and Institutes of National Importance (INIs) will support these efforts, ensuring specialist services and continuity of care reach the last mile.
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