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RBI’s digital rupee struggles to gain traction after 2 years

RBI’s digital rupee struggles to gain traction after 2 years

September 28, 2024, 03:13 PM - 3 min read

The Reserve Bank of India's digital rupee (e₹) has struggled to gain traction since its launch over two years ago, with its retail circulation accounting for just 0.006% of total banknotes, facing challenges from the dominance of UPI, transaction inconveniences, privacy concerns, lack of compelling use cases, and insufficient marketing efforts.

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