Apple has launched the new iPhone Air, a thinner and smaller smartphone. Priced at ₹1,19,900 for the 256GB model, the device is made of titanium. According to Abidur Chowdhury, an industrial designer at Apple, the goal was to create an iPhone that feels like "a piece of the future".
The iPhone Air is one-third thinner than previous models. It features a single camera with a telephoto lens and uses artificial intelligence (AI) to enhance photography. Despite its smaller battery, battery-saving software helps it achieve all-day battery life. Chowdhury described the device as "a paradox you have to hold to believe" at the launch event in Cupertino.
Who is Abidur Chowdhury?
Abidur Chowdhury was born and raised in London, England, and is currently a San Francisco-based designer. He describes himself as a problem-solver who is motivated to develop products that people find indispensable and who enjoys learning new things.
Chowdhury graduated from Loughborough University with a bachelor's degree in product design and technology. He won numerous honors while he was a student, including the James Dyson Foundation Bursary, the New Designers Kenwood Appliances Award, the 3D Hubs Student Grant, and first place in the Seymour Powell Design Week competition. His LinkedIn profile also notes that he won a Red Dot Design Award in 2016 for his "Plug and Play" design.
He has worked as an intern at Cambridge Consultants and Curventa in the United Kingdom. After that, he was employed at Layer Design in London as an industrial designer. He oversaw his own consultancy, Abidur Chowdhury Design, from 2018 to 2019, working with startups, design firms, and creative businesses to create experiences, goods, and design plans. In January 2019, he joined Apple as an Industrial Designer in Cupertino, California, where he has been involved in the design of various products, including the new iPhone Air.
Also Read: iPhone 17 air leak hints at sleek new design, features
iPhone Air and the iPhone 17 Series
The iPhone Air is the slimmest iPhone created to date. To make room for the cameras, chipset, and system modules, its camera plateau has been redesigned. A high-density battery for all-day use takes up the remaining space. The device performs similarly to larger models, including its AI-powered photography and battery optimisation software.
Apple also released the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max in addition to the iPhone Air. These models have bigger screens, the new Apple A19 Pro chip, and better cameras. Pre-orders are anticipated to start shortly in the Indian market, and they will be offered in a variety of storage options and new colour options.
Also Read: Apple drops AI-powered iPhone 17, Airpods and Apple Watch series
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