Elon Musk, the CEO of Tesla and SpaceX, criticized Meta, led by Mark Zuckerberg, for its advertising practices on Friday. Musk claimed that Meta does not provide accurate advertisement metrics, contrasting it with his own platform, X, which he asserts delivers superior returns.
When a follower posted that X has better returns than Meta by far, and that Meta lies about their ad metrics, the Tesla and SpaceX CEO replied: “True.”
“Our advertising relevance has greatly improved,” said the tech billionaire.
Another X user commented that the trend of increasing ad costs and decreasing ROAS (Return On Advertisement Spend) on Meta has been noticeable for a while and seems to only be “worsening.”
“Leaving advertisers with no control over ad relevance and reach on Meta. No surprise we are onboarding so many new advertisers on X now,” he added.
In response, Musk wrote: “Advertise on X.”
In February this year, the Musk-run social media platform allowed advertisers to run ads next to certain content creators on the platform via the ‘Creator Targeting’ programme.
The decision allowed advertisers to prevent their ads from appearing next to controversial or offensive content.
Follow us
