Prime Minister Narendra Modi is set to begin his Bihar election campaign on October 15 with a direct interaction with BJP workers under the party’s flagship outreach initiative, Mera Booth, Sabse Majboot (My Booth, the Strongest).
Announcing the move on X on Saturday, Modi said the session would mark the start of a spirited campaign aimed at galvanising grassroots party cadres in the run-up to the two-phase Bihar Assembly polls.
“Our dedicated workers are working with full energy to ensure the victory of BJP-NDA in Bihar. Interacting with such dedicated workers always provides new inspiration. On October 15, I will get the opportunity to directly interact with such hard-working workers,” Modi said.
He urged party workers to share their views and suggestions ahead of the session, which will connect selected booth-level karyakartas across constituencies through a digital interface.
The Mera Booth, Sabse Majboot initiative, a key component of the BJP’s poll strategy, seeks to strengthen the party’s presence at the booth level by empowering workers with communication tools, local outreach plans, and direct engagement with senior leaders.
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The prime minister’s interaction will come just weeks before Bihar goes to polls in two phases, on November 6 and 11, with counting scheduled for November 14. The outcome is expected to set the tone for the BJP’s broader electoral momentum ahead of crucial state polls next year.
The BJP-led National Democratic Alliance (NDA), which includes the Janata Dal (United), Lok Janshakti Party (Ram Vilas), Hindustani Awam Morcha (Secular), and the Rashtriya Lok Morcha, is locked in a direct contest with the RJD-led Mahagathbandhan. The Opposition bloc comprises the Congress, the Left parties, and several regional outfits.
Adding another layer to the contest, Prashant Kishor’s Jan Suraaj has already released its first list of 51 candidates, signalling its intent to carve out space as a third alternative in the state’s politically charged landscape.
Bihar, which sends 243 legislators to its Assembly, has long been a test ground for national political narratives, and Modi’s virtual outreach is seen as a strategic attempt to reaffirm the BJP’s organisational muscle in the Hindi heartland.
Party insiders say the prime minister’s interaction is aimed at energising ground-level workers to counter anti-incumbency and reinforce the NDA’s development plank, built on the Centre’s welfare schemes and infrastructure push in the state.
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