Amazon announced its plans to invest more than $35 billion across all its businesses in India by 2030, further strengthening its long-term commitment to the country’s digital economy, artificial intelligence-led transformation, and employment generation.
This new commitment builds upon nearly $40 billion that the company has already invested in India over the past 15 years. The announcement was made on December 10 at the sixth edition of the Amazon Smbhav Summit held in New Delhi, coinciding with the release of an economic impact report prepared by the consulting firm Keystone Strategy.
According to the report, Amazon’s cumulative investments—which encompass infrastructure development and employee compensation—have established the company as the largest foreign investor in India, the largest enabler of e-commerce exports, and one of the top job creators in the country.
The company stated that its upcoming investments will be structured around three strategic pillars: AI-driven digitisation, export growth, and job creation—priorities that align closely with India’s broader digital and economic objectives.
Amazon highlighted that it has invested significantly in developing both physical and digital infrastructure throughout India, including fulfilment centres, transportation networks, data centres, digital payments infrastructure, and technology platforms.
As detailed in the Keystone Strategy report, Amazon has, to date, digitised over 12 million small businesses, enabled $20 billion in cumulative e-commerce exports, and supported approximately 2.8 million direct, indirect, induced, and seasonal jobs across various industries in 2024.
These jobs span technology, operations, logistics, and customer support, with benefits such as competitive pay, healthcare, and formal training. Amazon’s economic impact extends well beyond its direct workforce, supporting employment across packaging, logistics, manufacturing, and technology services, while enabling thousands of small entrepreneurs to scale nationally and globally through its marketplace.
One million more jobs by 2030
By 2030, Amazon intends to create an additional 1 million direct, indirect, induced, and seasonal jobs in India. This job creation will be fuelled by the company’s ongoing business expansion, the continued scaling of its fulfillment and delivery network, and the resulting spillover demand in supporting sectors such as packaging, manufacturing, and transportation.
Commenting on the announcement, Amit Agarwal, Senior Vice President, Emerging Markets at Amazon, emphasised that the company’s growth in India has been deeply intertwined with the nation’s digital aspirations.
“We are humbled to have been a part of India’s digital transformation journey over the past 15 years, with Amazon’s growth in India perfectly aligned with the vision of an Atmanirbhar and Viksit Bharat,” Agarwal said. “We have invested at scale in growing the physical and digital infrastructure for small businesses in India, creating millions of jobs, and taking Made-in-India global.”
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Big push on AI, exports and digital access
As part of its long-term commitment to India, Amazon announced that it will democratise access to artificial intelligence across the country, ensuring that AI tools are readily available to businesses, consumers, and students alike.
By 2030, the company intends to extend the benefits of AI to 15 million small businesses. Sellers on Amazon.in are already leveraging AI-powered tools such as Seller Assistant and next-generation selling solutions.
Amazon also plans to transform the shopping experience for hundreds of millions of customers through AI-driven innovations, including visual discovery via Lens AI, conversational shopping with Rufus, and multilingual interfaces designed to bridge literacy barriers.
In the education sector, Amazon has committed to equipping 4 million government school students with AI education and career exploration opportunities. This will be achieved through structured curriculum support, technology career tours, hands-on AI sandbox experiences, and comprehensive teacher training.
The initiative is fully aligned with India’s National Education Policy 2020 and will be implemented through a combination of Amazon’s technological expertise and partnerships with nonprofit organisations.
On the export front, Amazon stated that it aims to quadruple the cumulative e-commerce exports it enables from India, increasing the total from the current $20 billion to $80 billion by 2030. “Looking ahead, we are excited to continue being a catalyst for India’s growth as we democratise access to AI for millions of Indians, create one million job opportunities, and scale e-commerce exports to $80 billion by the end of the decade,” Agarwal said.
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