Amul has increased the prices of selected ghee and butter products as festive demand rises and supplies remain limited in several markets. The revision comes ahead of Diwali, a period when ghee and butter sales typically increase because of household sweet-making and traditional food preparations.
The price of a 1 kg carton of Amul ghee has gone up by ₹50, while the 500-gram butter pack is now ₹15 more expensive. Retailers in parts of Gujarat have also reported restricted availability of some dairy products, especially cow ghee.
Revised prices of Amul ghee and butter
The reported changes across selected products are:
- Ghee, 1 kg carton: ₹630 to ₹680
- Ghee, 500 g pouch: ₹325 to ₹345
- Butter, 100 g pack: ₹63 to ₹66
- Butter, 500 g pack: ₹310 to ₹325
The largest increase is for the 1 kg ghee carton, which has become ₹50 costlier. The 500-gram butter pack has seen a ₹15 rise, while the other products have recorded smaller increases.
Demand rises in Gujarat and Rajasthan
The price changes come as demand for branded ghee increases in Gujarat and Rajasthan. Enforcement action involving suspected adulterated dairy products has reportedly led some consumers to favour established brands, putting additional pressure on supplies.
Authorities seized around 2 lakh kg of suspected counterfeit ghee across the two states during the preceding six months, according to a cooperative leader associated with Amul. The action has reportedly contributed to stronger demand for branded dairy products.
Demand has also received a seasonal boost. Ghee is extensively used for preparing sweets and traditional dishes during Diwali, while butter is regularly purchased by households and food businesses.
Limited availability reported in Gujarat
Retailers in Ahmedabad and Vadodara have faced limited supplies of certain Amul products, particularly cow ghee. The supply situation has emerged as consumers increase dairy purchases for household use and festive preparations.
Supply constraints have also been reported in Pune and Kolkata. The scale of the shortage and the factors contributing to it may differ from one market to another.
Impact on household budgets
The latest price revision is likely to raise festive-season expenses for households that regularly buy ghee and butter. Consumers purchasing these products in larger quantities for sweets, snacks and other preparations could experience a more noticeable increase in spending.
The latest changes follow the reduction in GST on several dairy products in September 2025. The applicable rate was lowered from 12% to 5%, after which Amul announced price reductions across several products.
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