Home-grown appliances maker Bajaj Electricals has said it will acquire the brand and intellectual property rights of Morphy Richards in a ₹146 crore deal.
Morphy Richards is part of the Irish international electrical appliances group, Glen Dimplex, and its deal with the Bajaj group will give the latter brand rights for India and its neighbouring markets including Nepal, Bhutan, Bangladesh, the Maldives, and Sri Lanka.
In a regulatory filing with the SEBI, Bajaj Electrical informed: "The Board of Directors of the company, at its meeting held on September 23, 2025 has given its consent to a proposal for the acquisition of the ‘Morphy Richards’ brand and related intellectual property rights... from Glen Electric Limited (part of the Glen Dimplex Group, Ireland), the owner of the MR Brand/Business IP, for a consideration of ₹146 crore".
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After the announcement, shares of Bajaj Electricals Ltd were trading at ₹609.80 on BSE, up 5.69 per cent on Wednesday morning trading hours.
Selling a premium range of appliances such as mixers, ovens, toaster grills, coffee makers, air fryers, garment steamers, hair straighteners, and hair dryers, Bajaj Electricals’ revenue touched ₹4,828.43 crore in FY2025.
Earlier in March 2022, Bajaj Electricals had extended its trademark agreement with Morphy Richards for a further 15 years with effect from July 1, 2022.
The company said its latest transaction will be subject to negotiation and execution of definitive agreements between the parties and the receipt of necessary statutory and regulatory approvals, as applicable.
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