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Blinkit introduces free coriander feature following social media uproar

In response to the uproar, Blinkit's CEO, Albinder Dhindsa, promptly announced the implementation of the new feature on X platform, crediting the user's mother for the idea. In his announcement, he stated, "It’s live! Everyone please thank Ankit’s mom. We will polish the feature in the next couple of weeks."

News Arena Network - New Delhi - UPDATED: May 16, 2024, 01:45 PM - 2 mins read

Blinkit introduces free coriander feature following social media uproar

Blinkit, renowned for its swift grocery deliveries, has rolled out an update: complimentary coriander with purchases meeting a specific vegetable threshold.

This innovative addition stems from a social media outcry sparked by a user whose mother was taken aback by the notion of being charged for 'dhaniya' on the platform, a staple typically provided for free by local vendors.

The narrative began on social media when the user shared his mother's astonishment upon discovering that coriander came with a price tag on Blinkit.

The post swiftly struck a chord with numerous users, resonating with households accustomed to receiving coriander and green chilies as complementary items from their local vegetable vendors.

In the user's post, he wrote, "Mom got a mini heart attack because she had to pay for dhaniya on Blinkit. @albinder- mom is suggesting that you should bundle it for free with a certain amount of veggies."

It’s live! Everyone please thank Ankit’s mom 💛

We will polish the feature in next couple of weeks. https://t.co/jYm2hGm67a pic.twitter.com/5uiyCmSER6
— Albinder Dhindsa (@albinder) May 15, 2024

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