The Indian smartphone market grew by 3.2% in the second quarter of 2024, with 39 million units shipped, according to market research firm International Data Corporation (IDC) on Tuesday.
Chinese smartphone maker Vivo led the market with a 16.5% share in volume terms, seeing a 6.7% year-over-year (YoY) growth in shipments.
Apple dominated the super-premium segment, comprising smartphones priced above Rs 67,000, with an 83% share, followed by Samsung at 16%.
"Vivo maintained its leadership for the second consecutive quarter, driven by multiple launches across price segments, including the Y series, mid-premium V series, and flagship X Fold 3 Pro. Motorola recorded the highest growth, supported by a strong product portfolio across price ranges," the report stated.
Xiaomi ranked second with a 13.5% market share, while Samsung slipped to third with a 12.9% share, experiencing a 15.4% YoY decline in shipments.
Apple held the sixth position with a 6.7% market share, marking a 24.2% increase in YoY shipments. According to the IDC Worldwide Quarterly Mobile Phone Tracker, 69 million smartphones were shipped in India during the first half of 2024.
In the premium segment (priced between Rs 50,000 and Rs 67,000), Apple's share grew to 61%, while Samsung's share increased to 24%, up from 21% the previous year.
Navkendar Singh, Associate Vice President of Devices Research at IDC, noted that the entry-premium segment (priced between USD 200, or approximately Rs 16,700, and USD 400, or Rs 33,500) is expected to see healthy growth.
However, the entry-level segment (sub-USD 100) is likely to face challenges this year, despite efforts to launch affordable 5G smartphones. Marketing around GenAI smartphones is expected to intensify, with heavy promotional activities.
The entry-premium segment saw the highest growth in the overall smartphone market, with its share rising to 30% from 22% and recording a 42% YoY growth.
The report also highlighted that 27 million 5G smartphones were shipped in the quarter, with 5G devices accounting for 77% of shipments, up from 49% a year earlier.
The average selling price (ASP) of 5G smartphones declined by 22% YoY to USD 293, or approximately Rs 24,600. Within 5G, shipments in the mass budget segment (priced between Rs 8,000 and Rs 16,700) grew 2.5 times, reaching a 45% share.
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