Life Insurance Corporation of India said it earned a Guinness World Record title for most life insurance policies sold in 24 hours – a total of 5,88,107 to be precise.
The feat was achieved on January 20 this year, LIC said in a statement on Saturday.
As many as 4,52,839 agents of LIC were engaged in the mission to sell 5,88,107 life insurance policies across India, the statement added.
“It is a powerful validation of the relentless dedication, skill, and tireless work ethics of our agents. This achievement reflects our deep commitment towards our mission to provide vital financial protection to our customers and their families,” the company said.
The initiative was taken by LIC MD and CEO Siddhartha Mohanty, who had appealed to LIC agents to complete at least one policy on ‘Mad Million Day’ on January 20, 2025.
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