Parle has once again clinched the title of the nation's top brand for in-home consumption, according to Kantar’s annual Brand Footprint India 2024 report.
For the twelfth time in a row, Parle's buttery biscuits have solidified their place in the hearts (and pantries) of Indian consumers.
The Kantar report ranks the most chosen FMCG brands, both for in-home and out-of-home consumption, based on Consumer Reach Points (CRPs).
These CRPs are calculated by considering the actual purchases made by consumers and the frequency of these purchases within a calendar year. This year, CRPs continued to grow at a healthy rate of 7 percent.
Over the past five years, CRPs have surged by nearly 33 percent, although this year’s growth is a tad slower than last year's pace. The report noted a general slowdown in CRPs across most sectors, with dairy being the sole exception.
Parle’s continued reign at the top is followed by other household names: Britannia, Amul, Clinic Plus, and Tata Consumer Products.
When it comes to out-of-home beverage choices, Thums Up, Frooti, Amul, Maaza, and Bisleri were the five most chosen brands in India.
“Consumer choice is a very reliable strength test for a brand across market conditions. As we see over the years, consumers are making increasing trips for purchase which adds to their options and in turn their choices. This is reflected in the constant increase in CRPs,” said K Ramakrishnan, Managing Director for South Asia at Kantar’s Worldpanel Division.
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