Jawa Yezdi Motorcycles has announced a partnership with Flipkart, making its premium range of motorcycles available on the e-commerce giant's platform.
The collaboration marks a significant milestone in the Indian premium motorcycle market, aimed at enhancing the discovery and purchase experience for enthusiasts across the country.
The partnership is a strategic part of Jawa Yezdi Motorcycles' digital push, leveraging Flipkart's vast user base of over 500 million to increase accessibility and improve the customer experience.
By joining forces with Flipkart, Jawa Yezdi Motorcycles aims to reach a wider audience, allowing potential buyers from various parts of India to explore, compare, and choose from their lineup of performance-classic bikes.
Ashish Singh Joshi, CEO of Classic Legends, which designs, manufactures, and sells the iconic Jawa, Yezdi, and BSA motorcycles, expressed excitement about the collaboration.
“Our collaboration with Flipkart marks a significant milestone in the premium motorcycle segment. By bringing Jawa and Yezdi motorcycles to Flipkart's platform, we're enhancing the discovery and purchase experience for enthusiasts across India. This partnership allows customers to explore our entire range, compare models, among others,” Joshi stated.
The collaboration is expected to boost visibility for the brand, particularly during Flipkart’s major sales events, further driving demand and expanding awareness of Jawa Yezdi's offerings. The company views this partnership as an early advantage in Flipkart’s growing two-wheeler category.
In addition to the convenience of online shopping, customers will benefit from attractive financial solutions, making these premium motorcycles more accessible.
The company is offering no-cost EMI plans, buy now, pay later (BNPL) schemes, and EMI options with zero down payment, enhancing affordability.
On selected models, buyers can also enjoy benefits worth Rs 22,500, including cashback offers on transactions made with the Flipkart Axis Bank credit card.
Jagjeet Harode, Vice President for Electronics at Flipkart, highlighted the logistical benefits of the collaboration.
"We are leveraging our extensive logistics network to ensure smooth coordination between online bookings and offline deliveries at Jawa Yezdi dealerships. This collaboration not only expands our premium offerings but also demonstrates how Flipkart's technology and reach can open new avenues for specialized segments like high-end motorcycles," he said.
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