Yamaha Music India has announced the appointment of AR Rahman as its brand ambassador, marking a major step in the company’s efforts to strengthen India’s music ecosystem.
An Academy Award-winning composer and globally celebrated musical icon, Rahman has played a pivotal role in taking Indian music to international audiences. His journey reflects the global potential of Indian talent—an outlook that closely aligns with Yamaha Music India’s vision of nurturing and expanding the country’s music culture. The collaboration signals a significant milestone in the brand’s long-term commitment to the Indian market.
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Yamamoto Taketoshi, Managing Director of Yamaha Music India, emphasised the importance of music in the company’s philosophy. He noted that India’s rich musical heritage deserves greater global recognition and highlighted the company’s “Made in India” initiative. Through this initiative and its partnership with Rahman, Yamaha aims to inspire the next generation of musicians while expanding structured music education across the country.
Ryoji Maruyama, Sales Unit Head, added that the company’s mission goes beyond manufacturing instruments. He underlined Yamaha’s focus on building music communities through workshops, collaborations with schools, and outreach programs in rural areas, stating that the partnership reinforces their vision of making music accessible to every aspiring artist.
Rahman also shared his thoughts on the association, reflecting on his journey from India to global stages. He described Yamaha as a brand synonymous with precision and reliability, and expressed pride in joining a legacy rooted in musical excellence. He added that strengthening music education and mentoring young artists could help Indian music lead globally, while ensuring Indian audiences have access to high-quality instruments produced under the “Made in India” initiative.
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