The Delhi BJP is set to hold a mega influencers' meeting next week to appeal to young voters through social media outreach ahead of the Lok Sabha elections.
BJP's Delhi unit chief, Virendra Sachdeva, said, "Social media is a very potent tool to send any message, and there are a large number of users on platforms such as X, Facebook and WhatsApp, among others, that need to be reached."
"The influencers' meet will help us bring those supporting us together for coordinated, organised publicity and campaigning on different social media platforms," he said.
The meeting will have nearly 1,000 influencers. Other than the influencers, several BJP leaders are also set to attend the meeting.
Delhi's seven Lok Sabha seats will go to the polls in the sixth phase on May 25. The BJP won all seven seats in the 2014 and 2019 elections.
AAP and Congress—constituents of the opposition INDIA bloc—are contesting the general elections in Delhi in an alliance at this time.
The Congress has fielded candidates in North East Delhi, North West Delhi, and the Chandni Chowk seats, while the AAP is contesting from East Delhi, West Delhi, South Delhi, and New Delhi.
The BJP has retained only two-time incumbent Manoj Tiwari from North East Delhi on its list, fielding new candidates for the remaining six.
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