Actress Kritika Kamra is set to visit her hometown, Chanderi, in Madhya Pradesh to spend quality time with the women artisans who are an integral part of her unique initiative she began in 2024, which helps empower women. Kritika, who launched her own fashion initiative, believes that one must champion the very people who bring their creative vision to life.
The actress plans to spend time with the talented artisans who have been tirelessly supporting her. Kritika understands the value of providing opportunities and recognising the contributions of grassroots talent, particularly in the handloom and textile industries that have deep cultural roots in Chanderi.
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About her upcoming visit, Kritika said, "Madhya Pradesh holds a special place in my heart. It's not just my hometown, but also where I draw inspiration for my ethnic-wear from. I’ve always wanted to support the people of my state in some way, especially women artisans, who play a vital role in making my entrepreneurial dreams a reality. Their skills, dedication and passion deserve recognition and gratitude. This visit is not just about connecting with them, but also about learning from their incredible stories and forming a stronger bond”.
“My mother hails from Madhya Pradesh, which is why I have a deep personal connect with the place. Growing up, she introduced me to Chanderi and its beautiful people, and craftsmanship of textiles. When we started off, our larger goal and attempt was to employ women from the state, especially those from this region. We wanted to empower them and showcase their work. We will continue to work with more and more women as we grow.”
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