On Wednesday, Salman Khan emphasised the importance of celebrating the Ganesh Chaturthi festival in an environmentally conscious manner, expressing concern over the unsightly sight of broken idol parts in the sea.
Salman teamed up with the Divjay Foundation, the Municipal Corporation of Mumbai, Mumbai Police, and Chattra Sansad for the "Bacche Bole Morya" campaign, which aims to promote cleanliness and an eco-friendly approach to this year's Ganesh Chaturthi festival.
"Eco-friendly Ganesha has been coming to our house for a very long time. Until there is purity in the festival, you can't celebrate (the festival)...
"After the visarjan, some idols' head, trunk, leg are scattered everywhere and some people step on other scattered idols of Lord Ganesha. It's not nice. Basically, I want to say I won't throw garbage and won't let others throw garbage," Salman Khan told reporters here on the red carpet.
Salman's sister Alvira Agnihotri, Amruta Fadnavis, Sonali Bendre, Sonu Nigam, Kailash Kher, Police Commissioner Vivek Phalsankar, and BMC Commissioner Bhushan Gagrani also attended the event.
During the cultural and musical program, eco-friendly Ganesha idols crafted by BMC School students across Mumbai from natural and biodegradable materials were unveiled.
Addressing the BMC School students, Salman shared the message of cleanliness with music and dance.
"We have been getting eco-friendly Ganesha for a long time because (during and after visarjan) there are law and order and cleanliness issues. Paper, plastic cups, and bottles are thrown around, and they are cleaned by BMC workers the next day.
"It's not good. It's better if everyone uses eco-friendly Ganesha idols. Some people behave well in other countries like America, Switzerland, and Dubai but throw garbage here in our country. Children can teach elders to keep up with the cleanliness," said Khan.
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