Akshaya Tritiya, also known as Akha Teej or Akti, is a significant Hindu festival that will be observed this year on Wednesday, April 30. The day holds deep religious and cultural importance, symbolising eternal prosperity, success, and good fortune.
Why Is Akshaya Tritiya Considered Auspicious?
The word Akshaya in Sanskrit means "never diminishing" or "eternal", while Tritiya refers to the third lunar day of the bright half (Shukla Paksha) of the Hindu month of Vaishakha. This day is dedicated to Lord Vishnu, the preserver in the Hindu Trinity, and often coincides with Parashurama Jayanti, marking the birth of Lord Vishnu’s sixth incarnation, Parashurama.
It is widely believed that any good deed or venture started on this day will grow with time and yield lasting benefits. As such, Akshaya Tritiya is considered an ideal time to begin new business ventures, sign important deals, start jobs, or even perform housewarming ceremonies (Griha Pravesh).

Traditions and Rituals Associated with the Day
On Akshaya Tritiya, devotees offer prayers to deities, perform special pujas, decorate temples, and engage in acts of charity. Many people set up food distribution stalls to serve the underprivileged, believing that acts of giving on this day multiply manifold in spiritual merit.
Why Do People Buy Gold on Akshaya Tritiya?
One of the most widely observed customs of this day is buying gold. Gold is considered a symbol of wealth, purity, and abundance. The belief is that gold purchased on Akshaya Tritiya will never lose its value but instead appreciate over time, bringing enduring prosperity into one’s household.
This tradition is rooted in the notion that the cosmic alignment on this day enhances positivity and brings success. Therefore, any purchases or investments made during this time—especially in gold—are seen as particularly fruitful.
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Akshaya Tritiya 2025: Key Timings and Muhurat
- Festival Date: Wednesday, April 30, 2025
- Puja Muhurat: 05:41 am to 12:18 PM (Duration: 6 hours, 37 minutes)
- Tritiya Tithi Begins: 05:31 pm on April 29, 2025
- Tritiya Tithi Ends: 02:12 pm on April 30, 2025
Gold Purchase Muhurat
- April 29 to April 30:
- Start: 05:31 pm on April 29
- End: 05:41 am on April 30
- Duration: 12 hours, 11 minutes
Auspicious Choghadiya Timings (April 29 Night):
Labha: 08:16 pm to 09:37 pm
Shubha, Amrita, Chara: 10:57 pm to 03:00 am
April 30 Morning Muhurat:
Start: 05:41 am
End: 12:18 pm
Duration: 6 hours, 37 minutes
Choghadiya Timings (April 30):
Labha, Amrita: 05:41 am to 09:00 am
Shubha: 10:39 am to 12:18 pm
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