Amul has achieved a notable milestone by being ranked the world's strongest food brand and the strongest dairy brand for the fourth consecutive year, according to the latest report by UK-based consultancy Brand Finance.
The recognition comes in Brand Finance's annual report, "Food & Drink 2024," which evaluates the most valuable and robust brands in the food, dairy, and non-alcoholic beverages sectors.
In this year’s report, Amul has ascended from its previous second-place position in 2023 to become the top food brand globally.
The brand earned a Brand Strength Index (BSI) score of 91.0 out of 100 and an AAA+ rating, underscoring its dominance and exceptional performance.
The report highlights Amul's impressive metrics in familiarity, consideration, and recommendation, attributing its strong brand strength to these factors.
Among the top 50 global brands listed, Amul is distinguished as the sole Indian brand featured for its remarkable achievements.
Managed by the Gujarat Cooperative Milk Marketing Federation, the world’s largest farmer-owned cooperative, Amul annually processes 11 billion litres of milk and boasts a valuation of Rs 80,000 crore (USD 10 billion).
Its products are purchased approximately 22 billion times a year, a record in the global dairy market.
Amul’s Managing Director, Jayen Mehta, expressed pride in the achievement, crediting the brand's success to the trust it has built over its 78-year history.
"Amul’s currency is not milk, but trust," Mehta stated, reflecting on the brand’s enduring appeal across generations.
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