Araku Coffee, the world's first terroir-mapped coffee was launched in the canteens of both houses of the Parliament on Monday afternoon.
The coffee was launched in the Lok Sabha and the Rajya Sabha in the presence of Union Minister Ram Mohan Naidu, Kiren Rijiju, Piyush Goyal and TDP MPs
After the launch of the coffee, Union Minister Piyush Goyal said, "It is a matter of pride for me that the government of Andhra Pradesh has taken up the Araku Valley coffee, a GI product, as an important product for every Indian to taste.
"With the collective efforts of Prime Minister Narendra Modi and Andhra Pradesh CM Chandrababu Naidu, this double-engine government will take Araku to new heights; we will make it a premium product," he added.
Union Minister Ram Mohan Naidu Kinjarapu also spoke about the coffee and said, "We are inaugurating the Araku Valley coffee which is a very prestigious coffee from the hills of Araku in Andhra Pradesh. For years, the tribal farmers from Andhra, especially Araku, have been growing this distinctive coffee. Now, it is a world-renowned product.
We have its counters in Paris and many other countries. People like the special taste of Araku coffee. PM Modi also promoted this coffee in 'Man Ki Baat'. He talked about the taste and the way it is grown organically. Almost 1.5 lakh farmers are involved in the production," he said.
Adding further, he said, "We wanted to promote the product more. AP CM Chandrababu Naidu meets all the cabinet ministers whenever he comes to Delhi and gives Araku coffee as a promotion. I would like to thank our Speaker for giving special permission to have these stalls in Rajaba and Lok Sabha canteens. We wanted all the MPs to taste it.”
Highlighting the socio-economic impact of Araku coffee, he noted, "About 1.5 lakh tribal families are associated with the cultivation of Araku coffee”.
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