As the Maha Kumbh is set to begin in Prayagraj at the holy confluence of the revered Ganga, Yamuna, and Saraswati rivers from Monday, the largest religious congregation on Earth is anticipated to generate more than ₹4 lakh crore in trade, providing a significant boost to India's economy.
According to industry estimates, the Maha Kumbh is expected to boost both nominal and real GDP by over 1 per cent.
The Uttar Pradesh government expects approximately 40 crore visitors, both domestic and international, to attend the event.
Government estimates suggest that the Maha Kumbh could generate ₹2 lakh crore in trade if each of the 40 crore visitors spends an average of ₹5,000. Industry estimates further indicate that the average expenditure per person could rise to ₹10,000 at the mega event, with the total economic impact potentially reaching ₹4 lakh crore.
Meanwhile, companies from both India and abroad are vying for space to showcase their presence during the 45-day event. From fast-moving consumer goods (FMCG) to pharma sectors, from mobility providers to digital payments platforms, companies have loosened their marketing purse strings and are set to spend more than ₹3,000 crore on branding and marketing at the Maha Kumbh, according to industry experts.
Public sector giant Steel Authority of India Limited (SAIL) has supplied approximately 45,000 tonnes of steel for the construction of various structures at the Maha Kumbh Mela 2025. The steel supplied by the company includes chequered plates, hot strip mill plates, mild steel plates, angles, and joists, according to a statement issued by the Maharatna company.
Prayagraj has undergone a significant makeover ahead of the largest gathering of followers of Sanatan Dharma. Over 200 roads have been constructed and upgraded, ensuring seamless connectivity for the millions of devotees expected to attend the grand spiritual event.
The roads have been beautified with more than 300,000 plants and 100,000 horticultural saplings, enhancing their visual appeal.
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