Prime Minister Narendra Modi requests the content creators to begin a movement ‘Create on India’, sharing stories from Indian history, culture, heritage, and traditions with the world. Speaking on Friday at the first-ever National Creators' Awards at the Bharat Mandapam, the PM called for ‘Let us Create on India, Create for the World’.
"Let us together start a Create on India Movement. Let us share stories related to India, India's culture, India's heritage, and traditions with the whole world. Let us tell our stories of India to everyone. Let us Create on India, Create for the World," PM Modi said addressing the gathering after presenting the awards.
Among those awarded were Pankhti Pandey, who got the award in the 'Green Champion' category, Keerthika Govindasamy got it for the best storyteller, singer Maithili Thakur got the 'Cultural Ambassador of the Year award', Gaurav Chaudhary won the Best Creator in Tech Category and Kamiya Jani was felicitated as the Favourite Travel Creator.
"Create such content that, along with you, the country gets more likes. We must engage the global audience for it," he said.
The PM wished women on International Women's Day and urged creators to increasingly make 'nari shakti' a part of their content.
Creativity can even correct wrong perceptions, Modi said.
Noting that elections are around the corner, he said, "I give you the guarantee that if possible on next Shivratri... I will be doing such a programme."
With the audience chanting "abki bar 400 paar," the prime minister said it is not Modi's guarantee but that of 140 crore Indians.
He also urged content creators to make first-time voters aware of their responsibility to cast their ballot.
While awarding the Swachhta Ambassador Award to Malhar Kalambe, PM Modi took a dig at the opposition and said, "Har prakaar ki safai mein kaam aa sakta hai, is chunaav mein bhi safai hone wali hai...".
The prime minister also urged content creators to raise awareness against the use of drugs among youth.
"Your content creation is making a huge impact in the country," he said, adding, "When the times change, when a new era begins, it becomes the country's responsibility to keep in step with changing times," Modi asserted.
More than 1.5 lakh nominations across 20 different categories were received for the awards. Subsequently, in the voting round, about 10 lakh votes were cast for digital creators in various award categories.
Following this, winners, including three international creators, were decided.
The awards were given across 20 categories including - best storyteller, the disruptor, celebrity creator, green champion, best creator for social change, most impactful agri creator, cultural ambassador, best travel creator, swachhta ambassador, new India champion, tech creator, heritage fashion, most creative creator (male and female), best creator in the food category, best creator in education and international creator award.