Prime Minister Narendra Modi, in his monthly radio programme Mann Ki Baat, lauded the work of Ranchi-based fashion designer Ashish Satyavrat Sahu, popularly known as the “Khadi Wala Designer.”
Known for his innovative creations, Sahu has been making waves in the fashion world with his unique use of traditional textiles.
Modi highlighted how Sahu, through his brand Johargram, has brought Jharkhand’s tribal weaving traditions and attire to international platforms.
“Ashish has taken the cultural heritage of Jharkhand to global ramps. Because of his efforts, people across the world are now becoming aware of the rich traditions of the state,” the Prime Minister said.
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Under his Johargram start-up, Sahu works with traditional tribal garments such as Padia, Kukhna, Biru, Pindna, Mayasari and Betra. His designs have opened new markets worldwide, creating demand for Jharkhand’s handwoven fabrics and directly benefiting local artisans.
Sahu’s longstanding commitment to Khadi has earned him the title “Khadi Wala Designer.”
A resident of Ranchi’s Main Road, Sahu developed a passion for fine arts in childhood. After completing his intermediate education at St Xavier’s College, he pursued a fashion design course at NIFT Gandhinagar, where he gained deeper insights into the fashion industry.
Over the years, he has won several national-level design contests, including the Fashion Design India Contest and the prestigious DLF Emporio Design Contest.
He has also worked as an assistant designer under renowned Indian fashion designer Ritu Kumar, further honing his craft before establishing his own brand.
With his work, Ashish Satyavrat Sahu is not only making a mark in the fashion world but also ensuring that Jharkhand’s traditional weaves and cultural identity gain recognition on the global stage.
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