Rashtriya Swayamsevak Sangh chief Mohan Bhagwat will interact with Gen Alpha and Gen Z students in Mumbai on August 6, days after Dharmendra Pradhan resigned as Union education minister following the Cockroach Janta Party-led youth protests against the NEET exam paper leak.
Bhagwat will address the inaugural ceremony of India's International Movement to Unite Nations' (IIMUN) Annual Championship Conference at the Nita Mukesh Ambani Cultural Centre (NMACC), marking the organisation's 15th anniversary.
The event will bring together more than 2,000 students aged between 15 and 19 from over 100 cities across the country. Gen Alpha includes people born from 2010 to 2024, making them part of the 0-16 age group as on 2026. Gen Z comprises those born between 1997 and 2012, placing them in the 14-29 age group.
Pertinently, this event assumes significance at a time when the debate is going on if BJP and RSS have lost connect with the youth of the country. Recent youth protests and shifting digital trends have exposed a generational communication gap, forcing both the Bharatiya Janata Party and the Rashtriya Swayamsevak Sangh to rapidly overhaul how they connect with Gen Z voters.
However,following recent student-led mobilizations, RSS chief Mohan Bhagwat addressed the psychological makeup of younger citizens, acknowledging that contemporary youth naturally challenge traditional authority figures.The Sangh views Gen Z as dynamic and ambitious, yet vulnerable to rapid emotional impulses on social media.
Senior RSS figures have advised leaders and parents to offer clear logical reasoning and engage in open conversations. Also in what can be seen as the BJP Digital Push, in order to counter youth fatigue and recent protests at hubs like New Delhi's Jantar Mantar, the Bharatiya Janata Party shifted a portion of its campaign focus directly to Instagram and short-form video platforms.
What is being seen as important in this direction is that even Prime Minister Narendra Modi posted casual selfie videos addressing young viewers directly as "friends," while party members even introduced contemporary youth slang into parliamentary debates. While the ideological core seeks structured alignment, Gen Z political expression relies heavily on irony, satire, and immediate visual validation—leaving both the party and its wider ecosystem searching for a more effective bridge.
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