For the first time in its 60-year history, the Communist Party of India (Marxist) [CPI(M)] has decided to hire professionals, regardless of their political background. This move marks a significant shift for the party, which traditionally recruits from its own cadres.
CPI(M) West Bengal state secretary Mohammad Salim announced on social media that the party is looking to hire for various positions, including political analyst, political intern, content writer, graphic designer, and digital marketing executive.
These paid professionals will be expected to help transform the party’s policies under the banner of "for the people, by the people."
This decision mirrors trends in other political parties that recruit professionals to manage their online presence and political campaigns.
In the past, communist parties typically relied on internal recruitment from party members. The CPI(M) is now seeking to expand its reach by hiring external experts to support their political strategy.
Salim explained that the need for professionals became clear after the last two elections, where the party recognised the need for skilled individuals to analyze data and manage digital platforms.
“We want to cast the net wider and seek expertise from professionals,” Salim stated.
A CPI(M) leader mentioned that the party had hoped to recruit internally from its own cadres but found the response lacking.
The leader emphasised that professional input is now needed to help with campaign design, policy discourse, and to connect better with voters ahead of the 2026 elections.
Another state committee member shared that the party realised the dynamics of election campaigns have changed dramatically since the last time they were in power over 13 years ago.
"Every other party is hiring professionals for their campaigns, and we have no choice but to follow their lead," the member said.
In previous elections, the CPI(M) had relied on young internal talent to create campaign materials. However, these efforts did not have the desired impact.
As a result, the party is now looking beyond its own resources to build a stronger, more professional team.
Also Read: TMC's 6-seat win in Bengal is 'blood tainted': Amit Malviya
Follow us
