BCCI has increased the sponsorship amount for the Indian Cricket Team jersey. The amount has been raised to Rs 3.5 crore per match for a bilateral series and Rs 1.5 crore for a game in a multilateral event.
As per a media report, these figures will apply in competitions sanctioned and organised by the ICC and the Asian Cricket Council (ACC). Citing industry sources, the report added that these figures are slightly higher than the current rates of Rs 3.17 crore for bilateral games and Rs 1.12 crore for multilateral matches.
The development comes in the wake of Dream11's exit as jersey sponsor, which was triggered by the government's Online Gaming Act, 2025. After the Government of India’s recent Promotion and Regulation of Online Gaming Act, 2025, the BCCI cancelled the contract of Dream11, which was the Indian team's lead sponsor.
With this revision, which will come into effect only after the end of the upcoming Asia Cup, the BCCI could potentially earn over 400 crore rupees, though the final figure may be higher depending on the bidding outcome.
Meanwhile, after the pullout, BCCI, early this week, sent the invitation for the bids for the Indian team’s title sponsorship rights.
The Indian team will be without a title sponsor in the Asia Cup starting September 9 in the UAE, as the Board has set September 16 as the last date to submit bids.
Dream 11 recently shut down its real money games due to the 'Promotion and Regulation of Online Gaming Act 2025', which states that "no person shall offer any, aid, abet, induce, indulge, engage in offering online money gaming services, nor shall involve in any advertisement which directly or indirectly promotes any person to play any online money game".
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