Apollo Tyres has made it as the new jersey sponsor for the Indian cricket team after the exit of online game platform Dream11. Confirming this on Tuesday, a senior BCCI official said, “The deal has been signed with Apollo Tyres. We will announce it soon.”
It is learnt that the three-year deal is valued at Rs 579 crore, higher than the Rs 358-crore agreement with Dream 11 for the same duration. The deal with the tyre major involves 121 bilateral games and 21 ICC games.
The BCCI was left without a shirt sponsor for the team after the government banned real money gaming platforms, including Dream 11, under a new legislation. India are currently playing the Asia Cup in Dubai without a title sponsor.
Also read: BCCI drops Dream11 as sponsor after new gaming law
Dream 11 discontinued its real money games in the wake of the “Promotion and Regulation of Online Gaming Act 2025”, which states that "no person shall offer any, aid, abet, induce, indulge, engage in offering online money gaming services nor shall involve in any advertisement which directly or indirectly promotes any person to play any online money game”.
The BCCI had released the invitation for Express of Interest for the team's lead sponsor rights earlier this month, confirming that there will be no shirt sponsor for the ongoing Asia Cup. It had barred companies dealing in real money gaming, cryptocurrency, tobacco and alcohol from the bidding process.
A multinational company headquartered in Gurugram, Apollo Tyres has manufacturing units in India and abroad, including Europe.
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