Telecom giant Bharti Airtel on Monday revealed that it has protected 2.3 million users in Jammu and Kashmir from various online frauds since it launched its AI-powered fraud detection systems over 1 and a half months ago as part of a nationwide rollout.
The system, according to the company statement, is designed to detect fraud through SMS, WhatsApp, Telegram, Facebook, Instagram, email and other browsers.
The system is backed by the AI, and scans over a billion URLs in a single day to block access to Harmful sites within 100 milliseconds. The statement issued by the company said, “In the last 47 days of the launch, Airtel has blocked 201,146 malicious links and shielded 11.7 crore users across the country, including 2.3 million in Jammu and Kashmir.”
Bharti Airtel’s Chief Operating Officer for Jammu and Kashmir, DibyenduAich, said we have set our priority on protecting customers who have faith and trust in our services.
He said, “Airtel is proud to bring in a system that can detect and prevent frauds and scams and restrict or block access to harmful links, websites, and emails.”
Aich also met the Inspector General of Police, Crime Branch (J-K), Sunil Gupta, to explore avenues for collaboration in tackling cybercrime and strengthening the digital safety ecosystem.
The statement on Monday projected Jammu and Kashmir to be the most digitally advanced regions in the country; however, the threats of online fraud and scams have also surged in both rural and urban areas.
It said the scammers are continuously targeting users through phishing links, fake delivery messages and spurious banking alerts. Cities like Jammu and Srinagar and towns such as Baramulla and Samba have seen a spike in such fraudulent attempts.
Airtel’s solution acts as a state-wide digital shield, protecting families and vulnerable groups like old-age people, Homemakers and students and first-time smartphone users, the statement said.
The system operates silently in the background, requires no installation, and is offered free of cost, the company said.
With increasing digital adoption in the Union Territory — from online banking to government e-services — Airtel’s initiative plays a critical role in ensuring a safer digital ecosystem across Jammu and Kashmir, it added.
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