Former Indian cricket captain Mahendra Singh Dhoni is likely to be appointed the brand ambassador of the Jharkhand Tourism Department. Preparations are underway for signing a Memorandum of Understanding (MoU) between the Jharkhand government and MS Dhoni in this regard.
Recently, MS Dhoni met Chief Minister Hemant Soren, and a photograph of the meeting was also shared by the Chief Minister on social media.
The Jharkhand Tourism Development Corporation (JTDC) and the Tourism department are preparing to place a proposal before the Cabinet to award branding-related work linked to Mahendra Singh Dhoni to a production agency on a nomination basis, following advice from branding consultancy “MADAS”.
As part of the branding initiative, an MoU will be signed between MS Dhoni and the state government. A draft of the MoU was sent to the state government by “MADAS” several months ago.
According to the terms of the MoU, Dhoni will not charge any personal fee for the campaign, but the production company will be paid approximately ₹4 crore.
The project will involve a one-day shooting schedule in Mumbai through the selected production agency. The final output will be completed through VFX-based post-production work.
Dhoni has given his consent to the proposal in principle, following which the government has begun the process of completing the formalities.
Dhoni is a globally recognised sports icon, and his association with Jharkhand Tourism is expected to significantly enhance the state’s brand value.
The government believes that Dhoni’s immense popularity will help showcase Jharkhand’s rich natural attractions, including waterfalls, hills, forests, and its vibrant tribal culture, to a wider audience.
According to the Tourism Department’s plan, promotional video shoots featuring MS Dhoni will be conducted at major tourist destinations across the state.
These videos will be circulated through digital platforms, social media, and various promotional campaigns in India and abroad. The initiative is aimed at establishing Jharkhand as a prominent tourist destination.
A resident of Ranchi, MS Dhoni becoming the face of Jharkhand Tourism is also expected to be a matter of pride for the people of the state.
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