Commercial drivers of the Union Territory of Ladakh will have to wear traditional 'Ladakhi uniforms' for as per the order issued by the UT’s administration. This decision has been taken to promote the tourist experience and local culture.
The announcement came on Friday after a nod by Ladakh Lieutenant Governor Vinai Kumar. The Regional Transport Officer (RTO), Ladakh, issued a circular making the traditional attire mandatory for all commercial drivers across Leh and Kargil, across all categories of transport vehicles.
The LG also flagged off a vehicle branding initiative featuring a common logo for all registered tourist vehicles to ensure easy identification.
"The initiative recognises drivers as the first point of contact for visitors and seeks to position them as cultural ambassadors of Ladakh," officials said, according to a statement.
The standardised logo-based stickers for tourist vehicles are expected to create a distinct identity while enhancing reliability and trust among tourists, he said.
"Our drivers are the first ambassadors of Ladakh for every visitor. This initiative not only enhances the tourist experience but also proudly showcases our rich cultural identity. It will ensure safer, more reliable services while strengthening Ladakh’s position as a responsible tourism destination," Saxena said.
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