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LG Saxena for positioning Ladakhi Pashmina as global brand

To strengthen and promote Ladakhi Pashmina and position it as a global brand, Saxena visited the Pashmina Goat Farm at Upshi.The visit underlined the administration’s commitment to establishing Ladakh as a premier hub for world-class Pashmina wool, a spokesperson of the Lok Bhavan said.

- Leh - UPDATED: April 26, 2026, 04:38 PM - 2 min read

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LG VK Saxena during his visit to Upshi Pashmina goat farm in Ladakh on Sunday


Asserting that Ladakh has the potential to become a global hub for finest Pashmina wool, Lieutenant Governor Vinai Kumar Saxena said on Sunday and stressed the need to maximise returns for farmers and artisans through value addition and better market access.

 

To strengthen and promote Ladakhi Pashmina and position it as a global brand, Saxena visited the Pashmina Goat Farm at Upshi.The visit underlined the administration’s commitment to establishing Ladakh as a premier hub for world-class Pashmina wool, a spokesperson of the Lok Bhavan said.

 

Noting that Ladakh has immense potential to emerge as a global Pashmina hub, Saxena assured full support from the administration to promote Ladakhi Pashmina as a globally recognised brand.Underlining the need to ensure better value realisation for local farmers and artisans, he stressed the importance of minimising wastage of raw wool and utilising by-products for value-added items.

 

He said improvement in processing, branding, new design interventions and market linkages for the Ladakhi Pashmina products would not only strengthen the local artisans and enterprises but also secure higher income for farmers and self-help groups.During the visit, Saxena was told that Ladakh is home to some of the finest Pashmina wool in the world, renowned for its exceptional softness and superior quality.

 

 He was apprised that there are three Pashmina farms across Ladakh, with the Upshi farm alone producing around 150 kg of raw Pashmina annually, the spokesperson said.The wool is extracted through a traditional combing technique and subsequently processed at the dehairing plant in Leh, where approximately 35 per cent fine dehaired Pashmina is obtained from one kg of raw wool, the spokesperson said

 

Meanwhile, in order to strengthen institutional identity and enhance professionalism, Ladakh Lieutenant Governor V K Saxena on Sunday approved the official emblem, flag, logo, and other insignia of the Fire and Rescue Service Department.The approval follows a proposal submitted by the Fire and Rescue Service Department to establish a distinct and unified identity for it, in line with national standards, while reflecting Ladakh’s unique cultural and geographical character, a spokesman for the lieutenant governor’s (L-G) office said.

 

After a detailed examination, the L-G accorded approval to the department’s emblem, flag, logo, and badges, he said.

These identity elements are designed to bring uniformity, discipline and a strong sense of institutional pride among the staff, while also improving public recognition and trust, the spokesman said.

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