Actor Sonu Sood has found himself at the center of controversy after a video surfaced online showing him riding a motorcycle without a helmet in Himachal Pradesh’s Spiti Valley. The footage, which quickly went viral, prompted widespread criticism on social media, especially given Sood’s previous association with road safety campaigns.
The Lahaul-Spiti police acknowledged the viral video and confirmed on X (formerly Twitter) that an investigation into the matter is underway.
In response to the backlash, Sood posted a message on his Instagram Story, sharing a new image of himself wearing a helmet. “Safety First. We always abide by the laws,” he wrote. “An old clip without the helmet was a part of our script. So kindly ignore.”
The earlier video, which showed the actor shirtless and leading a group of bikers, triggered sharp reactions from users online. Many criticised Sood for flouting traffic norms and accused him of setting a poor example.
“So will @himachalpolice take any action on @SonuSood for riding naked without a helmet in Spiti? No protective gear, no clothes—what is he trying to promote?” one user posted. Another added, “What a foolish thing to do. Attention-seeking behaviour.”
Some even took jabs at his career, saying “This useless fellow is starved of attention! What an obscene and desperate way to grab eyeballs.” Another took took a swipe at his career, saying, “He is trying to revive his flop career—this is the trailer before he opens his OF account?”
“A video is going viral on social media in which a Bollywood actor is seen violating traffic rules in Lahaul-Spiti district. According to preliminary information, the video appears to be from the year 2023,” the statement said.
The probe has been assigned to DySP Headquarters, Kyelang, and officials have assured that “necessary action” will be taken, if required.
The controversy comes just days after Sood took part in a road safety campaign, further fuelling the public's disappointment.
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