In the aftermath of its Assembly election defeat, the Trinamool Congress (TMC) is set to recalibrate its strategy, placing social media at the forefront of its political comeback. Party supremo Mamata Banerjee convened an emergency meeting with members of the party’s IT and social media cells at her Kalighat residence on Tuesday evening. The meeting was also attended by the party’s All-India General Secretary Abhishek Banerjee.
According to party sources, the meeting focused on boosting the morale of digital campaign workers and outlining a roadmap for future political engagement. Following the discussions, the TMC issued an official statement confirming that the top leadership held detailed interactions with members of the IT and social media wings to strategise the party’s next steps.
The party alleged that “anti-Bengal” forces, including the BJP, are undermining democratic rights and attempting to impose authoritarian control. TMC leadership asserted that the party would continue its political fight against such forces through democratic means. A structured action plan was reportedly drawn up to counter the BJP’s narrative, particularly on digital platforms.
Speaking after the meeting, Debangshu Bhattacharya, who heads the party’s IT and social media cells, indicated that the leadership had issued key directives to strengthen online campaigning. He also sought to reinterpret the party’s electoral setback, claiming it was not a conventional defeat but the result of alleged “manipulation.”
“Our IT and social media workers were the primary focus of today’s meeting. The leadership has guided us and boosted our morale. What is being termed as a ‘defeat’ is, in reality, manipulation,” Bhattacharya said, adding that party workers had witnessed irregularities during the electoral process.
He further raised questions regarding the credibility of Electronic Voting Machines (EVMs), citing what he described as “abnormal” discrepancies in battery levels observed between the conclusion of polling and the day of counting. According to him, instances of EVMs showing increased battery charge have led to suspicions about possible tampering.
Political observers note that the TMC appears unwilling to accept the election outcome as routine, and is instead preparing to amplify its concerns regarding alleged irregularities through sustained digital outreach. The party is expected to mobilise its “cyber warriors” to disseminate its claims, supported by data and narratives, across social media platforms.
With digital campaigning playing an increasingly central role in modern politics, the Kalighat meeting signals TMC’s intent to intensify its presence in the online space. As the post-election phase unfolds, the political battle in West Bengal is now poised to shift significantly onto the digital front.
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