BJP has outlined a major statewide campaign, titled ‘BJP Paribartan Yatra’, as part of its preparations for the 2026 West Bengal Assembly elections.
The programme was finalised at a preparatory meeting held on Tuesday morning. According to party sources, multiple yatras will be launched from different parts of the state, with routes planned around Siliguri, Malda, the Kolkata Metropolitan area, North 24 Parganas, Nabadwip, South 24 Parganas, Howrah–Hooghly, Medinipur, Purulia, and Burdwan. The campaign will focus on five major zones — Radha Bengal, North Bengal, the Nabadwip region, Kolkata, and the Howrah–Hooghly–Medinipur belt.
State BJP president Shamik Bhattacharya said a total of nine separate yatras have been planned. The first phase will begin on March 1 from Cooch Behar South, Krishnanagar South, Kulti, Garbeta, and Raydighi. On March 2, four more yatras will start from Islampur, Sandeshkhali, Hassan, and Amta. No programmes have been scheduled for March 3 and 4 due to the Holi festival. The party aims to cover nearly 5,000 kilometres between March 5 and 10.
The BJP plans to take the yatra through every Assembly constituency in the state. The programme will include around 60 large public meetings and approximately 300 smaller gatherings. Separate campaign tableaus will also be taken out in 29 Assembly constituencies across Greater Kolkata.
The campaign is expected to culminate in a large public meeting at Brigade Parade Ground in Kolkata, where Prime Minister Narendra Modi is likely to address supporters. The rally is being projected as the concluding event of the ‘Paribartan Yatra’.
Party leaders said the initiative will also focus on gathering public opinion to prepare the election manifesto. According to sources, efforts are being made to include local issues and priorities by collecting feedback from the public, with local leadership also expected to play a role in candidate selection.
At the press conference, Bhattacharya criticised the All India Trinamool Congress (TMC) government, claiming that the time for political change in the state had arrived. He said that although the government changed in 2011 with high public expectations, those hopes had not been fulfilled over the past 15 years.
Earlier in the day, senior party leaders, including Union Minister Bhupender Yadav, BJP organisational observer Sunil Bansal, and former Tripura Chief Minister Biplab Deb, attended the strategy meeting at a private hotel in Salt Lake. The discussions focused on the political situation in the state, organisational strengthening, and preparations for the election manifesto.
According to political analysts, the BJP is attempting to position itself as a strong alternative in West Bengal by combining three major elements of its strategy — the Paribartan Yatra, a large Brigade rally, and a manifesto shaped by public feedback. The campaign is being viewed as part of the party’s long-term organisational push ahead of the 2026 Assembly elections.
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