'Kashmir calling' campaign, CBMs underway to revive tourism

In a bid to revitalise and revive tourism in Kashmir, India's travel Industry in league with local stakeholders have initiated what can be seen as a 'bold'  initiative,  "Chalo Kashmir - Kashmir Calling" campaign with multifold measures envisaged under it.  The campaign has also thrust on building confidence of the tourists which has been shattered  after terror attack in Pahalgam .