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UBS is experiencing a transformation in client interactions driven by artificial intelligence, according to Sabine Keller-Busse, head of the Swiss bank's domestic business.

AI drives new client proposals at UBS

July 2, 2024, 06:27 AM - 1 min read

Speaking at the Point Zero Forum in Zurich on Tuesday, Keller-Busse compared this shift to how patients approach doctors with preformed ideas about their ailments, now clients are using AI to generate proposals for the bank.

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