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NITI Aayog extends ‘Vocal for Local’ drive to 500 products in Aspirational Blocks.

Aakanksha brand unveiled: NITI Aayog launches 'Vocal for Local' initiative to boost self-reliance in 500 aspirational blocks

March 13, 2024, 09:06 PM - 2 mins read

Aakanksha is an umbrella brand, which could be supplemented into multiple sub-brands that have the potential to create an international market. In order to encourage these products, a dedicated window for the Aspirational Blocks Programme under the brand name Aakanksha has been established on the GeM portal.

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