Elon Musk is set to make a splash in the video streaming arena as he plans to launch a TV app for X, aiming to rival the popularity of YouTube. The move is part of Musk’s broader strategy to transform X, formerly known as Twitter, into a multifaceted platform catering to diverse user needs.
X, acquired by Musk in the year 2022 has undergone significant transformations, shifting from its origins as a micro-blogging platform to a more versatile social media hub. Musk’s vision for X includes features like job postings ad potential future integration for payments within the platform.
According to a report by Fortune, this app is expected to debut as early as this week, with initial availability on Samsung and Amazon Smart TV’s. The anonymous source cited by Fortune disclosed Musk’s objective of enticing X users to engage with longer video content on larger screens.
The report also hinted at Musk’s desire to compete not only with YouTube but also with other platforms such as Twitch, Signal and Reddit.
Last year, discussions surrounding X’s shift towards prioritizing video content gained traction, with Musk himself acknowledging the demand for a Twitter video app for Smart TV’s. Responding to a user’s inquiry on the topic, Musk cryptically confirmed, “It’s coming”.
With diverse array of content creators a d consumers alike, catering to various interest YouTube has maintained its position as the undisputed leaders in online video streaming. A tech analyst said, “Musk’s audacious move suggests a potential shift in the balance of power, it reflects his relentless pursuit of innovation and disruption in the digital space, as he aims to challenge the dominance of YouTube”. He added, that the launch of X’s TV app signifies a strategic pivot for the platform, as Musk seeks to diversify it’s offerings and capture a larger share of the digital media market”
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