Meta, the parent company of Facebook and Instagram, received over 27,000 reports via India's grievance mechanism in March, indicating a surge in synthetic content concerns, particularly deepfakes.
According to Meta, between March 1 and March 31, it received 15,226 reports on Facebook. Out of 15,226 reports on Facebook, 4,323 were related to fake profiles.
In response, Meta provided tools for users to address their issues in 8,720 cases. They reviewed content in the remaining 6,506 cases, taking action on 2,207 reports but leaving 4,299 unactioned.
On Instagram, Meta received 12,084 reports, with 5,055 concerning fake profiles. Meta facilitated resolution in 5,776 cases and reviewed content in the remaining 6,308, taking action on 1,817 reports.
Compliance with India's IT Rules, 2021, is paramount for Meta, as it complied with all 39 orders from the Grievance Appellate Committee in March. WhatsApp, also owned by Meta, reported banning over 7.9 million accounts in India during March to adhere to the same rules.
Monthly compliance reports are mandatory under the new guidelines, necessitating detailed information on actions taken against user-generated content on Meta's platforms in India.