The Ministry of Rural Development has launched a logo design competition for the Viksit Bharat–Guarantee for Rozgar and Ajeevika Mission (Gramin) Act (VB G-RAM-G), inviting citizens across the country to participate in creating a visual identity for the programme.
The competition has been hosted on the government’s citizen engagement platform MyGov, the ministry said in a post on social media platform X on Saturday. Participants have been encouraged to submit innovative and original logo designs that reflect the vision of rural empowerment, employment generation and inclusive development.
According to the ministry, the initiative aims to promote public participation in shaping the branding of a key rural development programme that aligns with the government’s broader vision of “Viksit Bharat 2047.”
The last date for submitting entries is March 20, and the winner of the competition will receive a cash prize of ₹50,000. Details available on the MyGov portal state that the selected logo will be adopted by the ministry for official and promotional use related to the Act and its associated programmes.
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The ministry said the design should symbolise employment opportunities, livelihood enhancement and sustainable rural growth. It should also reflect the broader vision of a developed and self-reliant India.
The VB G-RAM-G Act, 2025, replaces the Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA), 2005. Under the new legislation, rural households whose adult members volunteer for unskilled manual work will be entitled to a statutory guarantee of up to 125 days of wage employment in a financial year. The earlier MGNREGA scheme provided a guarantee of 100 days of work annually.
The government has said the new framework seeks to strengthen rural livelihoods, improve accountability and link employment generation with the creation of durable rural infrastructure and other development outcomes.
However, activists and opposition parties have criticised the VB G-RAM-G initiative, alleging that it weakens the rights-based framework of MGNREGA and may dilute the legal guarantee of employment. Some critics have also argued that the new system appears more centralised compared to MGNREGA, which was formulated following extensive consultations.
The government, however, maintains that the revamped Act will further strengthen the rural employment guarantee system while supporting long-term development in rural areas.
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