The Jharkhand government has embarked on a new initiative to strengthen its tourism sector by harnessing the reach of social media.
The state’s Tourism Department has announced the “Influencer Engagement Programme 2025”, designed to give Jharkhand’s natural beauty, cultural heritage, and traditions global visibility through digital platforms.
According to officials, the programme will provide financial honorariums ranging from Rs 3 lakh to Rs 10 lakh to selected content creators.
The amount will be determined on the basis of an influencer’s category—nano, micro, macro, or mega—as well as the quality of their content, audience reach, views, and levels of engagement.
The scheme is open to active social media creators on platforms such as Instagram, Facebook, YouTube, and X (formerly Twitter). Priority will be given to travel vloggers, bloggers, food and culture influencers, and short video or reel creators who can creatively showcase the state’s attractions.
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Tourism Department officials expressed confidence that the programme will bring Jharkhand’s scenic landscapes, tribal traditions, folk art, festivals, and unique cuisine to a wider audience.
The initiative is expected not only to boost footfall in the state’s tourist destinations but also to provide content creators with financial support and professional recognition.
The government believes the programme will particularly benefit local youth, offering them an opportunity to monetise their creativity while serving as ambassadors of Jharkhand’s culture.
By leveraging the power of social media, the state hopes to carve out a distinct identity for itself in India’s competitive tourism market and beyond.
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