An India-Pakistan fixture in an ICC event generates revenue to the tune of a staggering US $250 million (over Rs 2200 crore), as per some estimates and the absence of the cash-cow fixture from the upcoming T20 World Cup is certain to cause heavy losses to all stakeholders.
Such is the pull of the contest between the arch-rivals, who only play in multi-team competitions due to the tense relations between the two countries that the ICC places them in the same pool in every world event.
If Pakistan remain adamant, they would risk losing millions in revenues and a no-show would cause significant financial damage to the ICC coffers and India media rights holder JioStar, which is already trying to renegotiate a US $3-billion deal with the world body. The host broadcaster could incur advertisement revenue losses in the range of Rs 200-250 crore for a marquee game whose 10 second commercial slot can cost up to Rs 40 lakh.
While a walkover would hand full points to India, the ICC retains the authority to impose financial penalties on the PCB. A former ICC and PCB communications head, Sami-ul-Hasan Burney, summed up the magnitude of the money riding on just one game. "As regards the sanctions or the losses, as I said, the one match is costing $250 million (everything accounted for, not just broadcaster's loss). Pakistan’s annual revenue is US $35.5 million, so there is a big, big difference," he said.
Also read: ICC considers sanctions against Pak
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