Women self-help groups in Bilaspur, Himachal Pradesh, sold 500 'Vyas Pure' gift packs during the festive season, generating revenue of Rs three lakh, officials said on Saturday.
The initiative by the Bilaspur district administration boosted the confidence of women. A total of 500 gift boxes, priced at Rs 449 each, were sold, they added.
The women curated special gift boxes under the 'Vyas Pure' brand. Each box included local turmeric, instant chutney, instant kheer, and herbal tea. Attractive packaging and high-quality products made the gift boxes appealing to customers.
The women also gained practical experience in business, branding, and marketing through this initiative.
Similar gift boxes and other products will be launched during future festivals and special occasions to further promote the "Vocal for Local" campaign, Deputy Commissioner (DC) Bilaspur, Rahul Kumar, said.
He said efforts will be made to expand the product range, improve packaging design, and build stronger market connections.
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